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Emvies 2015 winners speak on their big wins

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Emvies 2015 winners speak on their big wins

At the 2015 edition of Emvies Awards, Mindshare was declared Agency of the Year, winning the maximum number of 30 metals which amounted to 240 points. It was followed by Madison Media and Maxus at No.3. Mindshare won a total of 30 metals which included 5 Gold, 8 Silver and 17 Bronze metals, scoring 240 points and leading with 45 points. Madison Media came in next winning a higher number of Gold metals amounting to 6, 6 silver and 9 bronze metals, a total of 195 points. Maxus bagged 6 Gold, 4 Silver and 9 Bronze metals, a total of 175 points.

exchange4media spoke to top winners at Emvies 2015 and here is what they had to say.

Speaking about the performance of GroupM’s agencies at Emvies 2015 CVL Srinivas, CEO, GroupM South Asia, said, “We are really delighted with the performance of all our agencies. Of course Mindshare winning the Agency of the Year award at Emvies is a very prestigious title and fully deserved. Maxus coming in the top 3, MediaCom doing extremely well, MEC winning lots of awards and so also GroupM Dialog Factory and a lot of our other units. It has been a fabulous night for all of us at GroupM. We are also delighted that our client Tata Sky has won the Client of the Year award, thanks to the fabulous work that Maxus has put in. So all in all, it has been fun, exciting and inspiring.”

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Prasanth Kumar, CEO, South Asia, Mindshare said, “The most exciting fact is that the display of great work across brands and across verticals has been splendid. We are quite happy with the fact that every team at Mindshare has displayed great work across brands and every single team has put in extra efforts to see that there is new space and new inventions across the space and verticals in not only traditional media but also new age media. Our philosophy of being adaptive and implementing and practicing that is just about the fact that the celebrations go on. The fact is that we need to get the right audiences and the right solutions and communications to reach the right audiences. Therefore this means that we need to be more adaptive. Our tools, services and practices talk about that. More and more we are going to see that this is going to get a little more stringent and more challenging. But the fact is that all our teams are across the same philosophy and we are equipped to face the challenge so that all brands get the right solutions.”

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Sam Balsara, Chairman & MD, Madison World said, “What can I say, I am absolutely delighted. This has been a particularly good award season for Madison Media. We first won the Radio Agency of the Year, then won the Media Agency of the Year and two weeks ago we won the Print Agency of the Year and tonight we are the runner up Media Agency of the Year at the Emvies. So we are certainly doing something right. What particularly delights me the most is that we have won these awards for a large number of our clients. If you see tonight we have won awards for Cadbury, Marico, Asian Paints, Godrej, etc. I am also delighted we won the highest number of Gold and Silver awards and our conversion rate tonight has been fantastic. We had 27 in the shortlist from which I think we have converted the maximum number.”

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Kartik Sharma, MD, Maxus said, “I think this year overall the competition across agencies has been very good. We saw some great work across agencies. We got 6 Gold awards which is a first for us. I think directionally we are absolutely there. Our focus on digital and data has always paid us big time and this year too, a lot of awards were won in the digital category and a Gold a first again for us in the analytics category. So I think our agency focus is paying us dividends in terms of all areas in which we are winning. The other point is when we actually do work we keep the clients in mind and that is our only singular focus. We don’t really think about winning awards. So our solutions are always client centric to solve a client problem and when we do that very efficiently many of them go on to win awards.”

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