The Emvies 2013 awards were given away at a ceremony in Mumbai on September 6. The 13th edition of the awards saw Mindshare walk away with the Agency of the Year award. This is the sixth time that the agency has won this award. Mindshare’s total tally of metals included three Gold, nine Silver and six Bronze awards. Meanwhile, Farah Siddiqui of Mindshare was adjudged Young Emvie of the Year.
Hindustan Unilever scored as Best Media Client of the Year. It may be recalled that the conglomerate was adjudged Marketer of the Year in Mobile at Mobile Marketing Association’s Smarties 2013 Awards, held on September 5.
ibs won the Grand Emvie for its campaign for Tata Docomo, titled ‘Hyper Personalisation’. The agency also bagged three Gold awards.
Lodestar UM took home five Gold, seven Silver and one Bronze award. The agency also won the People’s Choice Award for its radio campaign for Saridon, titled Saridon National Headache Reliever, in the Best Media Innovation - Radio category.
Ogilvy India walked away with four Gold, two Silver and one Bronze awards, while Maxus’ metals tally included three Gold, six Silver and three Bronze awards.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it
A session at Cannes Lions highlighted the importance of confidence in helping people realise their true potential