Home >> Advertising >> Article

EMVIES 2012: Mindshare leads, Madison Media Pinnacle & Maxus follow

04-September-2012
Font Size   16
EMVIES 2012: Mindshare leads, Madison Media Pinnacle & Maxus follow

Mumbai rains failed to dampen the spirits of media agency professionals in India, most of whom endured three-hour long journeys and long walks from Mahim to Bandra, to make way to the Taj Lands End hotel to celebrate the one night dedicated only to media agencies.

Ignoring the downpour, EMVIES was announced with much fanfare and celebrations on September 3, 2012.

Agency CEOs and top leaders displayed their competitive, and festive, side and the youngsters in the system displayed team loyalty and the thrill of hooting, cheering and clapping for their agencies, sister agencies and at times even competition agencies.

There was no surprise when Mindshare was announced EMVIES Media Agency of the Year. The agency has retained the title for the fifth year in a row. Mindshare bagged four Golds, seven Silvers and six Bronze EMVIES giving it a total score of 160 points.


Some bit of surprise did come in Madison Media Pinnacle, the unit that focuses only on Cadbury India, winning the second place with six Golds, four Silvers and one Bronze EMVIE, taking its total to 135 points.

Maxus took the third spot with 85 points coming on the back of three Golds, two Silvers and four Bronze EMVIES.
 


 

Madison Media Infinity managed 65 points that gave it the number fourth spot, courtesy one Grand EMVIE for Saffola, two Golds, one Silver and one Bronze.

Lodestar UM did not see its usual high this year and took the fifth position with two Golds and six Bronze EMVIES giving it 60 points.

MEC with 55 points (one Gold, one Silver, six Bronze), GroupM-Dialogue Factory with 45 points (two Golds, one Silver, one Bronze), MediaCom with 35 points (one Gold, one Silver, two Bronze), Starcom MediaVest Group with 35 points (one Gold, two Silvers) and DDB Mudra Max with 30 points (two Silvers, two Bronze) formed the top 10 Media Agencies at EMVIES this year.
 

Tags Madison Media Pinnacle Madison Media Infinity Lodestar UM

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.