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Emvies 2007: Presentations on second day continue to impress

21-June-2007
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Emvies 2007: Presentations on second day continue to impress

A total of 21 case studies were presented on the second day of Envies 2007. Lenova, Nike, Sprite, State Bank of India, Whirlpool, Sunsilk, Nerolac impressions, Kathotsava and Listerine were some of the interesting case studies that were presented.

Best Media Strategy-Consumer Durables, Services and Media Property; Best Media Innovation-Digital, Direct Marketing, Events and Out-of-Home were categories under which all case studies were presented.

Mindshare presented a few case studies like those of Listerine, Sunsilk, Lenova and Football World Cup, while Madison presented on Safola, Mc Donalds, Sprite and Whisper Choice. JWT presented on Indian Railways while O&M presented some interesting case studies like those of State Bank of India and Kathostsava. Lodestar, too, presented some case studies like Sunsilk, Nerolac Paints and Nerolac Impressions.

‘Listerine-Now playing in your Yahoo! Messenger’, presented by Mindshare was an interesting case study that portrayed how the agency used audibles in Yahoo! Messenger to get the message across, especially among the youth. Another interesting case study was that of Kathosava by O&M. They used a puppet show to get the message across to the audience that story telling needs to be saved for the children. SBI Rural Activation had a villager as a tool to communicate their mindset and behaviour.

The event ended with guest presenter Mike Wilson, Managing Partner, Naked Communications, giving his views on the contemporary communication, by giving an analogy between communication and advertising industry, and architecture.

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

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