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EMVIES 2006: Stage set for Round 2, 56 entries make it to case study presentation round

09-June-2006
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EMVIES 2006: Stage set for Round 2, 56 entries make it to case study presentation round

Following the completion of the first round of judging for EMVIES 2006, 56 entries have been shortlisted for the case study presentation round, scheduled to take place on June 15, 2006. The media agencies that have been shortlisted include Lodestar Media, Madison, Maxus, Mediaedge:CIA, MPG, MediaCom India, MindShare, Optimum Media Solutions and Starcom. O&M, Ad Vista Bombay and OvilgvyOne Worldwide have also made it to the list along with Zee Telefilm and Red FM.

As is known, the Bombay Ad Club had divided the judging processes over two days – June 6 and 7. Various judges present at the event observed that the entries seen this year had scored in terms of packaging and presentation. However, on the count of core ideation, there is still more ground that can be covered.

Some of the advertisers whose media plans have been shortlisted include Hutch, Saffola, Horlicks, Surf, IGO TV, Lifestyle, Westside, Mahindra Finance, and AXE, among others. Following the case study presentation on June 15, which would be divided into two parts again, adjudged by two panels of judges, the final winners would be awarded at a special event on June 22, 2006.

THE ADVERTISING CLUB BOMBAY
EMVIES 2006
 
 
BEST MEDIA STRATEGY-CONSUMER PRODUCTS
   
NO.
CASE STUDY
1 Santoor - How media can drive Market Goals
2 Horlicks Lite 13 Till I Die
3 Surf Excel Quickwash - Digging a well where water is
4 Wheel - A 1000 Crore Story
5 Saffola Gold - World Heart Day Zero Creative
   
BEST MEDIA STRATEGY-CONSUMER DURABLES
   
NO.
CASE STUDY
1 IGO TV - Reaching for the sky
   
BEST MEDIA STRATEGY-SERVICES
   
NO.
CASE STUDY
   
1 Lifestyle - ROI based advertising
2 Westside - Predicting Shopper base in emerging Markets
3 Mahindra Finance Launch
4 DNA - The "New Paradigm" of Pervasive Marketing
5 Airtel - KBC II
   
BEST MEDIA RESEARCH
   
NO.
CASE STUDY
1 Revenue Estimator - Business Ka Asli Baazigar
2 Lifestyle Stores
3 AVIVA Life Insurance - viewD
   
BEST INTEGRATED CAMPAIGN
   
NO.
CASE STUDY
1 DNA Welcome to DNA'ism
2 Hutch Delhi Half Marathon
3 Surf Excel Quickwash - Two Buckets
4 AXE Unlimited Academy
5 Hero Honda - Mission Udaan
   
   
BEST MEDIA MARKETER OF THE YEAR
   
NO.
CASE STUDY
1 Zee Cinema - Take a B-R-E-A-K
2 Red FM 93.5 Bajaate Raho!
   
BEST MEDIA INNOVATION - TV
   
NO.
CASE STUDY
1 Royale Luxury Emulsions Royale - Wall on Indian Idol
2 Pepsi Drinks Break
3 Clinic All Clear - Fame
4 ICICI Prudential Life Insurance - Jassi Insured
   
BEST MEDIA INNOVATION - PRESS
 
NO.
CASE STUDY
1 Walt Disney - The day it all Went Hindi
2 Sugar Free Delite - 85% Less
3 Saffola Gold - World Heart Day
   
BEST MEDIA INNOVATION - RADIO
   
NO.
CASE STUDY
1 Saffola - Jaggus Mission 10 K
2 Hutch - Hutch Pink
3 RmKV Silks - Launch Innovation
4 Pepsodent Toothpaste - Prayers
5 State Bank of India - Surprisingly SBI
   
BEST MEDIA INNOVATION - CINEMA
   
NO.
CASE STUDY
1 Sangini Diamond Jewellery
2 Hanuman - Marketing a Movie
3 Calcium Sandoz Woman
4 Saffola Gold - World Heart Day
5 Archies - Waqt A Race against Time
   
BEST MEDIA INNOVATION - DIGITAL
   
NO.
CASE STUDY
1 AXE Unlimited
2 Gillette Mach 3 Turbo Champion Web launch
3 Blue Star Power Cut site Capture
4 Sunsilk - Virtual Cool Zone
5 Blue Star Text Shaking Site Capture
   
BEST MEDIA INNOVATION - OUT OF HOME
   
NO.
CASE STUDY
1 Jaipur Foot - Help someone stand tall again
2 DNA - The DNA of our Campaign
3 Red FM - Awaaz Uthate Raho
4 Nakshatra Diamond Jewellery- Multiplex or Milky Way
5 Mumbai Traffic Police- Zebra Crossing
   
   
BEST MEDIA INNOVATION - EVENTS
   
NO.
CASE STUDY
1 Hero Honda - Mission Udaan
2 Thums Up - Everest Challenge
3 Red FM - Awaaz Uthate Raho
4 TVS Scooty - Aagey Badho
5 Ford Fiesta - Man of the series sponsorship
   
BEST MEDIA INNOVATION - DIRECT MARKETING
 
NO.
CASE STUDY
1 Hutch - Delhi Half Marathon (Shoe)
   
   
BEST MEDIA INNOVATION - NEVER USED BEFORE MEDIA
   
NO.
CASE STUDY
1 AXE Unlimited - Mobile Academy
2 Lenovo Thinkpad - Unbreakable

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