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Emvies 2005: The industry and Ad Club as excited as MindShare

24-June-2005
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Emvies 2005: The industry and Ad Club as excited as MindShare

Emvies 2005 was an affair to remember. MindShare reclaimed its ‘Agency of the Year’ title that it lost to Lodestar Media last year but the interesting thing was the quality of turnout, the increased number of media entities that won this year and the experience that Emvies 2005 gave.

M G Parameswaran, who is seeing his last event as the Ad Club President opened the event reiterating about the manner in which the Emvies grew year-on-year, to be an event of 450 in comparison to the 50 that it was in the first year. He gave way to Emvies Chairperson Apurva Purohit who explained to the crowd the basis and the process of the awards. From there on, it was a party well managed by the host, Brian Tellis.

The presentation of the awards was filled in with performances. Unlike what is usually seen, the Ad Club organised a comedy play ‘Two to Tango’, which had the crowd in splits. And Indian Idol Abhijeet Sawant ensured a performance that had them singing. Names like Castrol’s Nitin Shatriya, Tata’s Rajiv Dube and former Miss India Celina Jaitley and Lara Dutta presented the awards.

The audience kept the event alive with whistles and bugles. Irrespective of who it was, the mood was high. HT’s Business Head, West and South, Rangathan Thota said, “This was more than what we had expected. The event rolled out well and the audience reaction and turnout is amazing. It is indeed an event that is worth supporting.”

Sanjeev Maheshwari, Director Navbharat, said, “We are very glad to be associated with such events. The recognition given to the media itself is great and the fact that the advertising fraternity has responded to event like this is very emcouraging.”

NDTV’s Avinash Kaul said, “Seamless event and that plays a large part in keeping the audience glued and excited. The acts were great, the presentation of the awards was done well and in totality the event was planned and executed very well. All this coming from the media function makes it only better.”

People present included names like Gujarat Samachar’s Kunjesh Parihar who too expressed the success of the Emvies. On a different note however, Conrad Saldanha said, “The awards are given but without giving a reason, it looks incomplete. Emvies should try and institute this in it.”

Vishnu Mohan, COO, MPG, Asia Pacific, added, “People behind the events haven’t been recognised. It would be nice to have categories like Media Man of the Year or Strategist of the Year in India as well.”

These are the points that Parameswaran said can be looked into, “These are areas which we definitely can consider and we look at such suggestions actively. Also we are looking at broad-basing other categories like Media Strategy and Research. Emvies should look like an event of only innovations. There are various factors that we have in mind for the awards, which now of course I can only suggest to Kalpana and Apurva as a Consulting member of the Ad Club!”

Parameswaran has completed his tenure as the President and the new person in is Kalpana Rao. The Ad Club has worked hard to bring in more excitement and encouragement to a media and advertising professional’s life - Emvies symbolises this and with this year’s show, expectations are even higher next year.

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