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Elephant Advertising’s multi-platform KBC campaign hits American market

13-February-2007
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Elephant Advertising’s multi-platform KBC campaign hits American market

The US-based South Asian advertising agency Elephant Advertising, which is a wholly owned subsidiary of CineMaya Media, has released a multi-platform advertising campaign across print, television, direct mail and outdoor to promote the Shah Rukh Khan-hosted KBC3 in North America. Star Plus, which airs KBC3, is beamed by DIRECTV in North America.

"The magnetic power of Shah Rukh Khan’s smiles touches the hearts of a billion-plus population. It's no secret that Khan's biggest fan following is the South Asian community,” says CineMaya Media Group President Nayan Padrai. The campaign will be on air for three months.

“It's not everyday you drive down the NJ Turnpike and see a face that you would normally see on the Bollywood silver screen smiling at you. We hope every Bollywood fan who sees this campaign will feel a little closer to home,” Padrai added. “We are promoting KBC in a unique manner. It’s great to see SRK performing so well.”

DIRECTV has been a big proponent of a borderless world. Elephant Advertising’s marketing campaign for DIRECTV not only reaches consumers through traditional South Asian media but also through various touch points in their daily lives. Whether one drives down the Turnpike or takes the train to Metropark, Elephant’s media blitz will reach the consumer.

Elephant Advertising handles the South Asian, West Indian and cricket market for DIRECTV in the US. The agency is responsible for strategy, media planning and buying, promotions, grass roots and events, and innovations. It has built an impressive portfolio of clients such as DIRECTV, Indus American Bank, Shaadi.com, TeenPatti.com and MCHI, amongst others.

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