Top Story

e4m_logo.png

Home >> Advertising >> Article

Effies: A celebration of effectiveness in advertising

19-November-2010
Font Size   16
Effies: A celebration of effectiveness in advertising

The Advertising Club of Bombay is gearing up for the big night of Effies 2010, which promises to be much bigger this time. In its tenth year, Effies 2010 has received 276 entries, which is almost double that of last year (148 entries in 2009) and has also introduced new categories numbering to 15 from seven last year.

The interesting fact about Effies in India is that in the last 10 years, the Awards have gained respect among the fraternity only because of its stringent judging process, thus leaving no room for leakages or allegations that have surrounded some awards recently.

Bipin Pandit of Advertising Club Bombay pointed out that Effies was an award that recognised effectiveness in advertising, hence it was about awarding entries that had worked in the market place. He added, “Effies is one award which recognises both the agency and the client. The award is respected among the fraternity because of its judging procedure, which has been laid down for Effies worldwide, thus leaving no room for any leakages and known for its confidentiality. In fact, for the past 10 years I can vouch that the awards have never been mired in any such controversy, thus gaining the trust of the fraternity.”

In fact, the proof of the neutral judging comes from the fact that Effies’ coveted award – Agency of The Year – has not gone to the same agency for two successive years, thus proving that the award goes to only those who merit – Lowe (2006), Ogilvy (2007), JWT (2008) and Ogilvy (2009).

Another aspect that has brought accolades to the Effies is the case studies that they have been conducting of the shortlisted entries. In fact, Pandit stressed that the uniqueness of case studies had been applauded by Rick Kendall of Effies New York, who thought that this could be replicated by Effies globally. Pandit further said, “The case studies are a way to showcase the best work. In fact, these case studies have academic value and a good learning ground for the fraternity.” This year, the case studies will be presented on December 3, 2010.

The awards will be held on December 7, 2010 at the Turf Club, Mumbai. Times Global Broadcasting Co Ltd is the principal sponsor for the event, while Marico is the Associate Sponsor. Brand Equity has joined hands to give away Bravery Awards and Marico will give the Uncommon Sense Award.

 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube