Top Story

e4m_logo.png

Home >> Advertising >> Article

Effies 2010: Ogilvy India crowned ‘Agency of the Year’ again; Grand Effie for DraftFCB Ulka

08-December-2010
Font Size   16
Effies 2010: Ogilvy India crowned ‘Agency of the Year’ again; Grand Effie for DraftFCB Ulka

The Effie Awards 2010 concluded with a bang with Ogilvy India riding high this year too, bagging the Effie Agency of the Year. The agency bagged a total of 14 metals, totaling a tally of 145 points as compared to its last year’s tally of 13 metals and a score of 120 points. Ogilvy India also took home the Brand Equity Bravery Award for its work for Vodafone ZooZoos.

Lowe Lintas was placed second with a total of 90 points, Mudra and JWT India followed with 75 points and 65 points, respectively.

The four Golds that Ogilvy India bagged were for adidas India in the Consumer category, one for Pulsar in the Consumer Durable category and two for Vodafone ZooZoos in the Internet Advertising and Integrated Advertising categories. The agency also bagged seven Silvers and three Bronzes.

Lowe Lintas won a total of 12 metals. It won two Golds for its work on Tanishq in the Consumer Products and Retail categories. The agency bagged two Silvers and eight Bronzes and a total tally of 90 points.

Mudra took home seven metals and bagged 75 points. The agency won two Golds for its work on ‘3 Idiots’ in the categories of Services and Integrated Advertising. The agency also bagged four Silvers and one Bronze.

JWT India bagged a Gold for its work for Nokia in the Corporate Advertising category. The agency also won three Silvers and four Bronzes, with a total tally of 65 points.

The Grand Effie went to DraftFCB Ulka for its work on Tata Docomo. The agency bagged three metals (including Grand Effie) tallying to 45 points. The agency also bagged two Golds for work done for Tata Docomo in the categories of Services – Telecom and Related Sectors, and for the newly introduced category of David v/s Goliath.

The Gillette Mach3 W.A.L.S – Women Against Lazy Stubble case study brought more accolades for BBDO India, this time in the form of two Golds. The agency also bagged three Silvers, totaling a tally of 45 points. BBDO India also bagged the Marico Uncommon Sense Award for its work for Gillette Mach3.

Bates 141 opened its account with a solo Gold for its work on Virgin Mobile titled ‘Indian Panga League’ in the Internet Advertising category. The agency also won a Silver.

Tata Teleservices was declared the Effie Client of the Year.

 

See Also
Effies 2010: Piyush Pandey, Joseph George, MG Parameswaran, Madhukar Kamath on winning

Effies 2010: Addition of new categories buoys industry participation; more on the anvil

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados