Top Story

Home >> Advertising >> Article

Effies 2010: Ogilvy India crowned ‘Agency of the Year’ again; Grand Effie for DraftFCB Ulka

08-December-2010
Font Size   16
Effies 2010: Ogilvy India crowned ‘Agency of the Year’ again; Grand Effie for DraftFCB Ulka

The Effie Awards 2010 concluded with a bang with Ogilvy India riding high this year too, bagging the Effie Agency of the Year. The agency bagged a total of 14 metals, totaling a tally of 145 points as compared to its last year’s tally of 13 metals and a score of 120 points. Ogilvy India also took home the Brand Equity Bravery Award for its work for Vodafone ZooZoos.

Lowe Lintas was placed second with a total of 90 points, Mudra and JWT India followed with 75 points and 65 points, respectively.

The four Golds that Ogilvy India bagged were for adidas India in the Consumer category, one for Pulsar in the Consumer Durable category and two for Vodafone ZooZoos in the Internet Advertising and Integrated Advertising categories. The agency also bagged seven Silvers and three Bronzes.

Lowe Lintas won a total of 12 metals. It won two Golds for its work on Tanishq in the Consumer Products and Retail categories. The agency bagged two Silvers and eight Bronzes and a total tally of 90 points.

Mudra took home seven metals and bagged 75 points. The agency won two Golds for its work on ‘3 Idiots’ in the categories of Services and Integrated Advertising. The agency also bagged four Silvers and one Bronze.

JWT India bagged a Gold for its work for Nokia in the Corporate Advertising category. The agency also won three Silvers and four Bronzes, with a total tally of 65 points.

The Grand Effie went to DraftFCB Ulka for its work on Tata Docomo. The agency bagged three metals (including Grand Effie) tallying to 45 points. The agency also bagged two Golds for work done for Tata Docomo in the categories of Services – Telecom and Related Sectors, and for the newly introduced category of David v/s Goliath.

The Gillette Mach3 W.A.L.S – Women Against Lazy Stubble case study brought more accolades for BBDO India, this time in the form of two Golds. The agency also bagged three Silvers, totaling a tally of 45 points. BBDO India also bagged the Marico Uncommon Sense Award for its work for Gillette Mach3.

Bates 141 opened its account with a solo Gold for its work on Virgin Mobile titled ‘Indian Panga League’ in the Internet Advertising category. The agency also won a Silver.

Tata Teleservices was declared the Effie Client of the Year.

 

See Also
Effies 2010: Piyush Pandey, Joseph George, MG Parameswaran, Madhukar Kamath on winning

Effies 2010: Addition of new categories buoys industry participation; more on the anvil

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.