Top Story


Home >> Advertising >> Article

Effectively Ditch Winter Bathe woes with #WildStoneWinterShower

Font Size   16
Effectively Ditch Winter Bathe woes with #WildStoneWinterShower

WILD STONE, one of the leading fragrance brands for men in the country has launched their latest quirky social media campaign #WorldQuickestShower, this winter. The humorous, month-long social media campaign, launched on January 03, 2018 is an attempt to bring an end to men’s biggest winter worry –‘whether to take a bathe or not', featuring Wildstone LEGEND.

Winter brings along a lot of lifestyle changes with morning showers being one of the most feared act to start one’s day with. This is arguably one of the biggest dilemmas among youth and to some extent working adults as well who reside in regions that experience heavy winter chill. In an attempt to leverage the winter morning shower idea, Wild Stone launched this campaign showcasing their latest variant- 'LEGEND' as a substitute for people who are too afraid of taking bath on a chilling wintery morning. This winter shower hack serves as world’s quickest shower during winters.

#WorldQuickestShower campaign conceptualized by Soho Square was promoted with funny interactive video and posts on Wildstone social media handles – Instagram, Facebook and Youtube. Within two days of its launch, the amusing campaign caught the eyeballs of the followers across social media platforms. #WorldQuickestShower garnered 3,558 views on Instagram, 401 views on YouTube and received 405 likes on Facebook.

Speaking about the winter campaign, Narendra Kumar Daga, Managing Director, McNROE Consumer Products said, ‘ It is our constant endeavor to connect with our consumers in the most funny and interactive manner. Through this innovative campaign we have tried to address the biggest predicament amongst men and has given them an option to look presentable in chilling winters.’
Go ahead and beat the winter chills with Wildstone ‘LEGEND’ deo.

The 150 ml product is priced at Rs 195.

Tags A.O.Smith

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds