Top Story


Home >> Advertising >> Article

ECGC awards Euro RSCG its advertising business, MPG to take care of media

Font Size   16
ECGC awards Euro RSCG its advertising business, MPG to take care of media

Export Credit Guarantee Corporation (ECGC) is celebrating its golden jubilee year and, following a multi-agency pitch, the organisation has decided to partner with Euro RSCG for its complete advertising requisites. While Euro will look after the creative, MPG will handle the media. Informed industry sources claim ECGC is looking at significant spends during the year on account of the golden jubilee celebrations and the figure is expected to be in the region of Rs 8-10 crore.

Both ECGC and the agency refrained from offering any comments at this stage as the final agreement is yet to be signed. However, sources divulge that work has already begun on the business at the Euro RSCG, MPG offices. The pitch was led by Euro RSCG’s Pradeep Chak.

ECGC is in the process of finalising various steps that it would be taking in the year to further strengthen its corporate identity in the India market and would be making media announcements in this regard on August 1, 2006.

It is learnt that the thought process behind the media campaigns would be to state that ECGC is almost a necessary aspect for any industry in the sphere of exports. The creative campaign would communicate the assurance on return on investment to industries in the export arena.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry