Home >> Advertising >> Article

Dulux Velvet Touch inspires homeowners to celebrate their ‘Glow of Success’

21-April-2018
Font Size   16
Dulux Velvet Touch inspires homeowners to celebrate their ‘Glow of Success’

Dulux, the decorative paints brand from AkzoNobel India, has unveiled a new TVC for its flagship brand Dulux Velvet Touch. The campaign titled ‘The Glow of Success’, featuring brand ambassador Farhan Akhtar, inspires consumers to showcase their achievements through the walls of their homes.

The TV commercial channels the power of simplicity to cut through the clutter with Farhan Akhtar’s compelling discourse on an individual’s journey towards achieving success and then proudly displaying it through the glow on the walls of his house. The commercial portrays what the super-premium emulsion Dulux Velvet Touch stands for -- a partner to help you portray your accomplishments through the beauty of your walls.

Talking about the commercial, David Teng, Cluster General Manager, Decorative Paints, South Asia, AkzoNobel, said, “We all work hard to achieve our dreams and celebrating them with our loved ones is equally important. With this new Dulux Velvet Touch TVC, we hope to motivate our consumers to not just decorate their walls, but to cherish their well-deserved accomplishments and success.”

Parth Udia, Head of Marketing, Decorative Paints, AkzoNobel India, said, “Our consumer understanding has revealed that personal taste and its expression in the beauty of one’s home is intrinsic to how today’s consumers behave. Considering the fact that Dulux Velvet Touch has been closely linked with fashion and aesthetics due to its distinctive positioning, it is a conscious attempt to steer the brand towards a more relatable insight of the users’ desire to portray their achievements." 

"The brand’s journey thus far had helped it position itself strongly on being stylish and creatively inspired; our attempt this time-around was to design a narrative that scored high on relatability. Thus, the concept ‘Glow of Success’ was born, highlighting Dulux Velvet Touch’s best-in-class sheen and effectively becoming the chosen brand for those who wish to make their homes glow to match the success they have achieved,” Udia added.

Explaining the rationale behind the brand campaign, Titus Upputuru, National Creative Director, Dentsu One, said, “There are many milestones on the path to success and Dulux Velvet Touch celebrates their arrival. The protagonist, played by Farhan Akhtar, bares the walls of all conventional success symbols, choosing instead to portray it through the unique glow offered by the brand. The poetic expression of the voice over is something that we thought would go well with the celebrity’s surname.”

Watch the TVC:

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on