Top Story

e4m_logo.png

Home >> Advertising >> Article

DSL service fails to attract subscribers

08-May-2001
Font Size   16
DSL service fails to attract subscribers

Digital Subscriber Line (DSL) technology, has failed to enthuse Indian subscribers. DishnetDSL, which launched the service with a big bang last year has managed to net 10,000 subscribers.

DishnetDSL has rolled out its DSL services in five cities. Compare this with its dial-up services, which are available across 38 cities and has a subscriber base of 2.2 lakh. DSL services are very popular as they enable high-speed data access. In India they had a problem in deployment as they required connectivity with the local telephone exchanges to utilise their copper connections. The company has proposed to MTNL and BSNL for utilising their network but have yet to hear from them.

Till MTNL and BSNL decide to be generous, DSL connectivity in the country will remain low. This has DishnetDSL looking for alternative ways to expand their network. The company has recently announced a tie-up with Indian Oil Corporation (IOC) to set up cyber cafes at its petrol pumps.

It is also concentrating on expanding its point of presence by expanding its cyber-café and corporate service model. In order to boost its bottomline, DishnetDSL will also launch a slew of value added services which are currently being developed at its ETH Labs.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular