Top Story

Home >> Advertising >> Article

Disha Patani launches PUMA En Pointe in India

Font Size   16
Disha Patani launches PUMA En Pointe in India

Global sportswear brand PUMA is all set to launch its latest campaign celebrating fearless women and their pursuit of personal achievement. PUMA India’s women ambassador Disha Patani has teamed up with fitness expert and actor Bani J to celebrate and unveil their journey to perfection. With the campaign, PUMA introduces its SS18 women’s collection En Pointe - a range of fitness, training and athleisure apparel, footwear and accessories.

Launched internationally by PUMA’s global brand ambassador Selena Gomez, the En Pointe campaign highlights the continuous chase women undergo for achieving excellence at every step.

In India, PUMA has launched the campaign by releasing a short film featuring Disha Patani and Bani J.

Debosmita Majumder, Head of Marketing, PUMA India, commented, “We have built a strong momentum since we broke the Guinness Book of World Records for the largest number of women holding the abdominal plank for 60 seconds in 2016, with the launch of the Do You campaign. This year under the Do You umbrella we have launched the En Pointe campaign which celebrates each woman’s pursuit of perfection. The En Pointe collection has a wide range of women’s apparel, footwear and accessories which enables our women consumer in their unrelenting chase for individual excellence.”

The campaign has been created in association with DDB Mudra. Pritika Gupta, Group Director Brand Communications DDB MUDRA, said, “The DO YOU philosophy encourages women to celebrate themselves the way they are. The En Pointe Collection, which considers the female form in its most commanding and dynamic state, encourages you to do you and live your journey on point. And this is exactly what we wanted to capture in our campaign.”

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man