Top Story


Home >> Advertising >> Article

D&H Blurb explores contemporary retailing; going strong with Future Group

Font Size   16
D&H Blurb explores contemporary retailing; going strong with Future Group

D&H Blurb Communications has been going strong with its relationship with Future Group. Speaking with exchange4media, Abhinav Dhar, Chief Creative Officer & Joint MD, D&H Blurb Communications, said, “It is a partnership of Dhar & Hoon’s creative skill set, Future Brand’s understanding of brands in a cultural context and Future Group’s thrust in unlocking consumption through retail formats that is called D&H Blurb.”

Dhar further said, “We are working with Future Ideas in developing loyalty programmes and other such convergence products for their consumer base which frequents outlets like Big Bazaar and Pantaloons. We are currently handling clients like Future Brand, Godfrey Philips (Funda Mint, Funda Goli), Amar Ujala, Haier LCD TVs, Planet Sports, Converse Shoes, and Jaypee Sports Integrated Complex, to name a few. All these accounts have been won in last seven months.”

Ajit Hoon, Co-Founder, Dhar & Hoon, added here, “In terms of business, we growing. We are also getting into the new medium of contemporary retailing. It is a great opportunity to apply traditional advertising skills to retail experiences and environments. These are new forms of communicating mediums and the opportunity is there to create and manage creative conversations through retail merchandising, events and activation.”

“We managing the complete media communication and BTL for Funda Mint and Funda Goli. For Haier LCD TVs, we are handling their complete communication package. For Amar Ujala, we are managing the entire brand and working with them across key supplements and other areas where the brand can stretch,” Dhar added.

He claimed that the agency has grown nearly five times since its launch in February 2009 and has a staff strength of 23 people in its Delhi and Mumbai offices.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular