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Dentsu wins part of Yamaha account worth Rs 20 crore

02-July-2004
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Dentsu wins part of Yamaha account worth Rs 20 crore

Dentsu Communications has been awarded a part of the Yamaha Motor account, which would be worth Rs 20 crore. Through this win, Dentsu will take on the creative and media duties for corporate campaigns as well as new product campaigns for Yamaha Motor. The other part of the Yamaha business is being handled by Mudra Communications.

“We are privileged to work with Yamaha Motor in India. We are working very closely with Yamaha Motor India, as also Yamaha Motor Corporation, Japan, and the Dentsu Inc team,” says Ruchira Raina, Executive Director of Dentsu Communications.

The Bangalore headquartered Dentsu Communications will be setting up a second office in Delhi. According to Raina, it should be functional by early July. “We are currently in the process of getting together a good team in Delhi. The new office at DLF Gurgaon is being readied and we hope to get started in early July from there. We have at least three other global brands in the pipeline in Delhi. Once we are up and running, we will pursue some of the leads on local business more vigorously,” says Raina.

Even after the Delhi office is set up, Raina maintains that the Yamaha account will not be restricted to any one office. “All our clients, including Yamaha, will get the best from all our offices,” she said.

Dentsu Communications, which launched operations in Bangalore in October last year, handles the entire Toyota business, besides looking after German audio brand Blaupunkt. Dentsu Marcom, the sister agency of Dentsu Communications, handles all of Honda and Sony Ericsson, besides working on Tata Corporate and parts of Sony.

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