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Dentsu planning sports vertical in India

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Dentsu planning sports vertical in India

The growing sports culture in India is being keenly watched by brands and agencies alike. Traditionally, India has been a market with strong bend towards cricket, however, in recent years other sports such as football, tennis, badminton, Formula 1 racing and golf have also found ardent fan base in the country.

With a view to tapping this growing interest in sports, Dentsu is planning to set up a sports unit in India.

As is known, Dentsu recently won the creative duties of DEN Networks’ Delhi Team in the Indian Super League.

As per a PricewaterhouseCoopers report, Southeast Asia is expected to see more than $18 billion being pumped into sports marketing this year. Of this, sports sponsorship is slated to witness spends of around $12 billion.

India’s good performance in the recently concluded Glasgow Commonwealth Games 2014 and the launch of the Pro-Kabbadi League has put the spotlight on sports other than cricket, which augurs well for growth of the sports marketing and sponsorship in the country.

Tags Dentsu sports marketing Indian Super League Glasgow Commonwealth Games 2014 Pro-Kabbadi League

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