Top Story


Home >> Advertising >> Article

Dentsu media bags Mrs. Bector's Food Specialties' communications mandate

Font Size   16
Dentsu media bags Mrs. Bector's Food Specialties' communications mandate

Dentsu media, a Dentsu Aegis Network company, has bagged the communications mandate of Mrs. Bector’s Food Specialties.

According to a company statement, “the key reasons for being chosen by Mrs. Bector’s were the focused strategic, holistic and forward thinking approach to the client’s communication requirements. Dentsu media’s embodiment of the ethos of “beyond space” and strong organizational background helps them customize media agnostic solutions for clients. Going a long way in working as true partners with the client to creatively provide solutions that succeed.”

“We believe that Dentsu media’s team understands the dynamics of our category, where branding and strategy play a pivotal role. Their meticulous, innovative and tailor-made approach convinced us of this partnership in accordance to our growth plans,” said Anoop Bector, MD of Mrs. Bector’s Food Specialties.

Divya Karani, CEO, Dentsu media, comments, "We are extremely proud to partner with Mrs. Bector’s Food Specialties Ltd. Communication is no longer a linear process and we will continue to deliver solutions beyond the traditional media space, to ensure consumer engagement and ROIs.”

The film is made by Taproot Dentsu, A Dentsu Aegis Network agency.

Tags Dentsu

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry