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Dentsu launches third agency in India, brings in Sr Creative Director of Dentsu Tokyo to head ops

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Dentsu launches third agency in India, brings in Sr Creative Director of Dentsu Tokyo to head ops

After launching Dentsu Communications and Dentsu Marcom in India, Dentsu has now launched its third agency here – Dentsu Creative Impact, which will be a boutique creative services provider. The new agency will be headed by Masahiro Fukada, a Senior Creative Director at Dentsu Tokyo.

Sandeep Goyal, Chairman of Dentsu’s India operations, said, “While Dentsu Communications and Dentsu Marcom were launched as mainstream full-service agencies, we want Dentsu Creative Impact to be a boutique creative services provider.”

Fukada has bagged awards at the London International Awards and the Clio Awards. Over the course of his career, he has also worked as Creative Director at Beacon Communications, KK, a joint-venture in Tokyo between Dentsu and Leo Burnett.

“With Dentsu Creative Impact we wish to focus on producing top-of-the-line creative work in India. We have started meeting up with some very bright talent across agencies and are confident of putting together a team of very bright sparks in the days to come,” said Gullu Sen, Vice-Chairman, Dentsu’s India operations.


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The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)