Top Story

e4m_logo.png

Home >> Advertising >> Article

Dentsu launches third agency in India, brings in Sr Creative Director of Dentsu Tokyo to head ops

28-November-2006
Font Size   16
Dentsu launches third agency in India, brings in Sr Creative Director of Dentsu Tokyo to head ops

After launching Dentsu Communications and Dentsu Marcom in India, Dentsu has now launched its third agency here – Dentsu Creative Impact, which will be a boutique creative services provider. The new agency will be headed by Masahiro Fukada, a Senior Creative Director at Dentsu Tokyo.

Sandeep Goyal, Chairman of Dentsu’s India operations, said, “While Dentsu Communications and Dentsu Marcom were launched as mainstream full-service agencies, we want Dentsu Creative Impact to be a boutique creative services provider.”

Fukada has bagged awards at the London International Awards and the Clio Awards. Over the course of his career, he has also worked as Creative Director at Beacon Communications, KK, a joint-venture in Tokyo between Dentsu and Leo Burnett.

“With Dentsu Creative Impact we wish to focus on producing top-of-the-line creative work in India. We have started meeting up with some very bright talent across agencies and are confident of putting together a team of very bright sparks in the days to come,” said Gullu Sen, Vice-Chairman, Dentsu’s India operations.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)