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Dentsu Impact targets youth with their new campaign for OPPO F7

09-June-2018
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Dentsu Impact targets youth with their new campaign for OPPO F7

Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Oppo’s latest phone - the F7, powered by AI (Artificial Intelligence) 2.0 which will take the smartphone technology to new heights.



Targeted at the youth, Oppo F7 comes loaded with features that help enhance the virtual lives of youngsters – virtual life, which for today’s generation is actually their real life. The film mirrors this way of life of today’s generation, and shows how Oppo F7 is the perfect partner for them. This is a generation for whom their phone is an extension of themselves - where every moment is captured, shared, conversations are started and connections are made. A generation that is comfortable in their own skin and are always ready to put their best foot forward. They want the appreciation and all the attention. They are confident to even flaunt their imperfections, because all of this makes them who they really are and that’s the real them.



The film looks slick and young, with a catchy track that captures the multiple situations from a youngster’s life and all through this, how Oppo F7 fits in to make the virtual moments even better.



Speaking on the film, Soumitra Karnik, Chief Creative Officer, Dentsu Impact said, “Oppo is a brand for the youth and their phones are designed to answer the needs of this young generation. Our film is actually a reflection of this youth’s way of life – how they have embraced the virtual world and made it their own. Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they unapologetically accept that. Oppo phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”



Commenting on the new TVC, Will Yang, Brand Director, OPPO India, said “OPPO is a young and energetic brand which always mirrors the energy of youngsters. We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking Selfies and highlights how much goes into taking that perfect Selfie. We hope that the TVC finds a connect with the youth and help them realize that their selfie expert lies within their OPPO F7.”

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The campaign has been conceptualized and executed by creative agency J. Walter Thompson.

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

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