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Dentsu Communications bags I-Mate's account worth Rs 4 crore

16-May-2005
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Dentsu Communications bags I-Mate's account worth Rs 4 crore

Dentsu Communications Delhi, has bagged the advertising account of I-Mate PDA2K and JAM, the Smartphone. Dentsu will handle both the creative and media duties for the I-Mate brand in India. The account is pegged at Rs 4 crore.

Ruchira Raina, Executive Director, Dentsu Communications, said, "We will be working a brand buzz around this hi-tech hand phone which is also a very hi-touch device."

For Dentsu, the client is a varied addition to its client portfolio which has names like Yamaha bikes and No Marks in it. The agency is excited with this addition. "I-Mate addresses the need of the ever mobile executive segment, which was handicapped by the fact that his smart phone was not adaptable to most of his work tools," said Ashish Dabral, Vice President, Dentsu Communications Delhi, "With the launch of I-Mate PDA2K and JAM in India this problem will be solved. I-Mate phones are based on Microsoft Windows mobile, the most used OS, hence compatible to most of the work tools of the executive segment."

The two models PDA2K and JAM are being launched in India concurrently with their global launch. Added Pankaj Mohindroo, Chairman, Fourth Generation Mobiles, the company that has brought I-Mate to India, "This is a next-gen device which we are sure will set new bench marks amongst the discerning mobile users. The I-Mate is unrivalled in its versatility, ease of use and user friendly features."

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