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Deepika Padukone dazzles in new campaign for Jaquar Lighting

13-June-2018
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Deepika Padukone dazzles in new campaign for Jaquar Lighting

Jaquar Lighting, the lighting vertical from Jaquar Group, has rolled out an advertising campaign with brand ambassador, Deepika Padukone.

Rajesh Mehra, Promoter & Director, Jaquar Group, said, “Jaquar Group has always believed in creating products with the highest quality standards, an attribute that’s synonymous with our products. Taking this philosophy forward with Jaquar Lighting and leveraging the popularity of Deepika as our brand ambassador, we have doubled the turnover of the brand to Rs 200 Crore.”

The narrative skillfully weaves in the discovery of Jaquar Lighting’s wide range by Deepika’s character as she follows the ‘light’ cues of a mystery friend. The ad film is the story of discovery where family and friends want to surprise Padukone by playing a game of turning on lights that lead to a surprise welcome party.

Rajesh Laikh, Executive Vice President, Crescent Communication, said, “The creative thought behind the film was to present Jaquar Lighting in a completely fresh avatar and at the same time remain true to the brand’s guiding philosophy- Complete LED Lighting Solutions. We have tried to capture the joys of life and celebration enabled through Jaquar Lighting. Deepika Padukone, the brand ambassador, apart from ensuring high visibility lends credibility and magical aura to the brand.”

Ranbir Mehra, Director, Jaquar Lighting, added, “Through our second campaign with Deepika, we aim to up the ante and showcase the best of our offerings in an unconventional style. Jaquar Lighting offers a holistic solution for all lighting requirements from simple consumer products to complex industrial solutions with an extensive portfolio in each segment.”

Jaquar Lighting’s 360-degree marketing campaign will amplify the film targeting mediums across the board including television, print, electronic, outdoor and digital media.

Campaign Credits:
• Client: Jaquar Lighting
• Creative Agency: Crescent Communication
• Creative Director: Team Crescent
• Production house: ShowandTell
• Director (film): Jeff Balsmeyer
• Duration: 60 Secs

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