Top Story


Home >> Advertising >> Article

DDB Mudra wins creative duties for Sony MAX & MAX2

Font Size   16
DDB Mudra wins creative duties for Sony MAX & MAX2

Sony MAX and MAX2, the premium Hindi movie channels have roped in DDB Mudra as their new creative agency. The decision was closed following a competitive pitch by a few selectively invited agencies.

Commencing from 1st October, DDB Mudra will handle the creative duties for the brands MAX & MAX2 which were previously handled by J Walter Thompson. Both MAX & MAX2 have always built distinctive brand imagery for themselves to stand out in a highly cluttered industry and have sustained their leadership position through their effective and high on recall brand communication.

Commenting on this change Vaishali Sharma, VP Marketing & Communications, MAX & MAX2 said, “With the ever changing business environment, it is important to continuously reinvent and innovate as a market leader.  We are happy to have DDB Mudra as our new agency on board and look forward to working with them. We are confident that they will provide us with a fresh perspective for our campaigns and will enable us to scale new heights.”

Rajiv Sabnis, Executive Director & President, DDB Mudra Group said, "If Bollywood and cricket are like religion in India, then MAX is the temple at which Indian viewers pay obeisance. MAX is the original Bollywood movie channel. Through its exciting and interesting bouquet of Hindi movies, it has enthralled Bollywood fans across India. Add to that the mega entertainment of IPL. You can't ask for better. The DDB Mudra mandate is to take this obsession with Bollywood and cricket to the next level.”

Tags Sony MAX DDB Mudra MAX2 Vaishali Sharma Rajiv Sabnis

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.