Top Story

e4m_logo.png

Home >> Advertising >> Article

DDB Mudra West wins creative mandate for ICICI Lombard General Insurance

04-November-2014
Font Size   16
DDB Mudra West wins creative mandate for ICICI Lombard General Insurance

DDB Mudra West has won the creative mandate for one of India’s largest private sector general insurance company - ICICI Lombard General Insurance, post a rigorous multi-agency pitch. DDB Mudra West’s Mumbai team will lead the account.
 
On winning the account, Rajiv Sabnis, Executive Director, DDB Mudra Group & President, DDB Mudra West, said, “ICICI Lombard General Insurance has already established a strong leadership through its promise of efficient and speedy claim settlement articulated as "Nibhaye Vaade" in its communication. Our challenge was to give sharper meaning to this promise while also contextualizing General Insurance in a new light. Most of General Insurance (Auto, Travel, Health) bought today is transactional and more or less mandated. We presented our point-of-view on how to make this category more relevant to people's lives. It is an interesting journey and we are excited that ICICI Lombard chose DDB Mudra to take the brand to the next level."
 

Tags ICICI Lombard DDB Mudra

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds