Home >> Advertising >> Article

DDB Mudra Max sweeps PMAA 2012

01-August-2012
Font Size   16
DDB Mudra Max sweeps PMAA 2012

PMAA, Dragons of Asia, recognises and honours the most spectacular and innovative campaigns done by agencies and clients, across all countries in Asia, for the last 13 years.

Agencies that bagged top honours at PMAA 2012 were DDB Mudra Max, Hungama Digital Media Entertainment and Pulp Strategy amongst others. The award was open to all companies in the field of advertising, promotion marketing, activation, experiential, integration, social media, interactive, digital, direct marketing and public relations.

DDB Mudra Max swept the PMAA by winning a Gold in the ‘Best Consumer Activity Generating Short or Long Term Brand Loyalty’ for their campaign on the LG Mobile Army, a Silver for Tops Security in the ‘Best Innovative Idea or Concept’ and two Bronze metals in the category ‘Best Sponsorship or Tie-In Campaign’ for LG Mobile Phones and in the ‘Best Cause, Charity or Corporate Responsibility Marketing Campaign’ category for Uninor. DDB Mudra Max also won seven Orders of Merit.

Hungama Digital Media Entertainment created a campaign that bagged four awards including the PMAA Dragons of Asia - The Best Campaign from India for its Maruti Suzuki Cricket Stock Exchange campaign. In a conversation with exchange4media, Siddhartha Roy, COO, Consumer Business and Allied Services, Hungama Digital Media Entertainment said, “To be acknowledged by the PMAA for our campaigns is a great boost to the team’s morale, but it does raise the bar for them to keep creating successful, clutter breaking campaigns. Our Biggest winner - Maruti Suzuki Cricket Stock Exchange was a well thought out and superbly executed project by the team.”

The company bagged the first Gold in the ‘Best Innovative Concept’ category and two Silvers in the ‘Best Use of the Internet in a Promotion Marketing Campaign’ category and ‘Best Use of Social Marketing in a Promotion Marketing Campaign’ respectively. About its association with Cricket Stock Exchange (CSX), Sunila Dhar, Deputy General Manager Media, Maruti said, “We are very happy to have got this award. Our association with CSX has been for two years and it is overwhelming to see the response to the game as it was based on the correct consumer insight and passion for cricket. Also the game was made highly engaging by Hungama with many new segments in the second avatar.”

Roy added, “Cricket by far dominates and drives consumption on digital gaming, and with CSX we created a differentiated offering for consumers. With a trading game that is impacted by the real world cricketing news and stats, consumers have the opportunity to be more involved within the game.”

Pulp Strategy won six recognitions including three metals and three Orders of Merit. Microsoft India's Campaign, ‘I Love You Guys’ for Windows Phone the agency Gold in the category of ‘Best Integrated Communications’ campaign and Silver in the category ‘Best Digital Promotion Marketing Campaign’. The Learn with Yahoo – New to NET campaign won a Bronze in the category ‘Best Consumer Activity Generating Short or Long Term Brand Loyalty’.

Ambika Sharma, Managing Director and CEO, Pulp Strategy said, “Pulp Strategy is an agency that is already known for strong strategically driven consumer engagement campaigns backed by great execution. As a young agency these awards add to our credibility and greater word of mouth for our work. It is great to have work recognised on global platforms, which see tough competition from the biggies in the game. It is important to note that the categories of Integrated Communications campaign, Digital Promotion in a campaign and then Best Activation generating Brand Loyalty. This is in tune with our expertise in youth marketing with the ability to synergize digital engagement with ground experience marketing.”

She added. “We are thrilled with the wins, being a start up and sweeping a prestigious award like the PMAA, almost took our breath away. We were confident of our work and the quality of it as against the best of the best. At the same time I know that this is a beginning and we now have to not just keep up but surpass the standards we have set for ourselves and our clients. We need to be better and work harder. To simply say we are geared up to put our best towards bigger and better work.”

Including the merits, the total number of recognitions each of the agencies bagged included 11 for Mudra Max, eight for Hungama Digital Media Entertainment and six for Pulp Strategy. This year the awards were held on July 27, in Kuala Lumpur.

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

This comes after the government has deemed Whatsapp’s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns