Top Story

Home >> Cannes-Lions-2012 >> Article

DDB Mudra, JWT, Leo Burnett & Percept/H in Promo & Activation

18-June-2012
Font Size   16
DDB Mudra, JWT, Leo Burnett & Percept/H in Promo & Activation

Cannes Lions 2012 has announced shortlisted entries for the Promo & Activation category. A total of four entries have made it to the shortlist from India.

DDB Mudra Group’s entry ‘The Killing Stapler’ for Sanctuary Magazine has made it to the shortlist under sub-category ‘Best Use of Guerilla Marketing in a Promotional Campaign’.

JWT India’s entry ‘God’s Own Delivery Boys’ for The Times of India has been shortlisted under sub-category ‘Publications & Media’.

Leo Burnett’s entry ‘Ink Pad’ for Door Step School has made it to the shortlist under sub-category ‘Charities’.

Percept/H’s entry ‘The Anti-Terror Bag’ for Percept has been shortlisted under sub-category ‘Public Health & Safety, Pubic Awareness Messages’.

Nick Worthington, Creative Chairman, Colenso BBDO is the Jury President and Pratap Bose, Chief Operating Officer, DDB Mudra Group is the Jury Member from India in the category this year.

The number of entries submitted by Indian agencies has dropped from 89 entries last year to 85 this year. There is an increase in total number of entries however, with 2674 entries from 71 countries competing in this competition, as compared to 2125 entries in 2011.

The Promo & Activation Lions trophies will be presented during the Promo & Activation, PR and Direct Lions Awards ceremony, which will take place on Monday evening, June 18 at the Grand Auditorium, Palais des Festivals.

Promo & Activation as a category was launched in 2006. Cannes Lions defines ‘Promo & Activation’ as activity which is designed to create immediate activation and/or offer for the sales of a product or service which may be affected using sampling, tie-ins, competitions, events, in-store advertising, exhibitions and other promotional vehicles, such as digital media. Promo & Activation Lions is awarded to the freshest creative ideas that actively engage consumers to products/brands and achieve measurable results.

Tags Promo & Activation Cannes Lions 2012 Pratap Bose DDB Mudra Nick Worthington JWT India Percept/H

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'