DDB Health & Lifestyle has bagged the creative mandate for Wockhardt, post a multi-agency pitch.
DDB Health & Lifestyle is a specialised practice within the DDB Mudra Group that caters to the emerging communication needs of the healthcare industry.
On winning the account, Soumitra Sen, President, DDB Health & Lifestyle said, “It’s truly an honour and privilege to partner with Wockhardt and work closely with Dr Habil Khorakiwala (Wockhardt’s Founder Chairman and Group CEO), who is an industry stalwart. It’s a dream come true for us.”
Dr Korakiwala said, “We had conceptualised our communication to showcase the dramatic turnaround of our company’s results. We are happy with the outcome.”
DDB Health & Lifestyle’s clients include J&J Medical, Novartis, Dr Reddy’s Laboratories, Cipla, Global Hospitals Group, Bharat Family Clinic, Kokilaben Hospital, Becton Dickinson, Baxter, Philips Healthcare, Merck Serono, UNICEF, Population Services International (PSI), John Hopkins Bloomberg School of Social Medicine, amongst others.
For the record, Wockhardt is a global pharmaceutical and biotechnology organisation with focus on multi-disciplinary research and high technology manufacturing, providing quality medicines.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it
The Pandey Khandaan, as promised, was in full attendance to watch brothers Piyush and Prasoon receive top honours.