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D&AD 2006: 142 nominations in the fray for pencil; Indian hopes rest on Rediffusion DYR’s entry

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D&AD 2006: 142 nominations in the fray for pencil; Indian hopes rest on Rediffusion DYR’s entry

The D&AD Annual 2006 will feature 744 entries as a record of the best work of the year, of which, 142 have been nominated for D&AD Awards. Among the ‘in book’ are eight Indian entries, with one – Rediffusion DYR’s work for Midland Book Store – being nominated for a Yellow Pencil. Winners will be announced on May 24.

Asian entries have done well this year. While India has one nomination and eight in book, China has two and 11, Japan four and six, South Korea one and five, Singapore four and 12, and Thailand one nomination and three in book, respectively. Malaysia has 13 entries in book, while Philippines and Taiwan have one each.

Among the eight Indian entries in the 2006 Annual three are from JWT. The agency’s ‘Slim Figure’ campaign for Levi’s has captured the imagination of national and international award juries. Rediffusion’s DM work for Midland Bookshop is India’s only Yellow Pencil nomination. This entry, too, is proving to be an award favourite, and had made it to the One Show finalists list as well. Yet another award frontruner from India is in book too (two in book) – the campaign for ‘A: Door’, ‘Birds’ by O&M.

Mudra DDB’s innovative burning coil ‘Cigarette Lighter’ for client Cancer Patients Aid Association, which communicates the perils of smoking, is in book in the Ambient/Guerrilla category. 1pointsize’s photography work for photographer Sharad Haksar in the Wildlife/Paparazzi/ Fashion category is another in book entry from India.

Categories with a significant number of nominations this year at D&AD include Television and Cinema Crafts (20 nominations), Television and Cinema Advertising (11), Digital Crafts (10), Art Direction (9), and Online (8). New categories introduced this year are Gaming (4 nominations), Magazine and Newspaper Design (6) and Direct (7).

The most nominated work this year (four nominations) is the Press and Poster campaign for luxury lifestyle store Harvey Nichols by DDB London. TV and Cinema Advertising entry, ‘Noitulove’, by AMV.BBDO for Guinness (the Evolution film) and Leo Burnett Canada’s Digital and Online entry, ‘Big Ideas Come from Big Pencils’, received three nominations each.

“A record amount of work from a record number of countries was entered in the D&AD Global Awards this year,” said D&AD Chief Executive, Michael Hockney. “The quality of nominations is due to the dedication and hard work of D&AD judges, who ensure that our high standards are maintained,” he added.

The total number of judges this year is a mammoth 309, and included Prasoon Joshi of McCann-Erickson India, Agnello Dias of JWT Mumbai and Elsie Nanji of Ambience Publicis.

“Being a member of the Press Advertising Jury was tremendously rewarding as an experience,” said Joshi. “No matter at what stage of one’s career one may be, the learning is fantastic. Interacting with the finest minds in the industry and sharing points of view is enriching. You feel inspired and connected with the art of advertising. The most striking aspect of judging at D&AD was the manner in which each jury member seemed to raise the bar. Kudos for the unrelenting and sharp focus on quality work that has lived and still breathes at D&AD.”

In the 2005 competitions, 753 pieces of work were selected for the D&AD Annual, there were 125 Yellow Pencil nominations, and 60 Yellow Pencils were awarded – as were four Black Pencils. This year, there are 744 pieces of work selected for the D&AD Annual, with a total of 142 nominations.

Will Rediffusion’s work for Midland win India’s only Pencil at D&AD?


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