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Curry Nation adds Netsurf Communications to kitty

01-August-2013
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Curry Nation adds Netsurf Communications to kitty

Curry Nation has bagged the creative duties of Netsurf Communications. The brand did not call for a multi-agency pitch but it was in talks with a few agencies at Pune and Mumbai.

Curry Nation has come out with the first television commercial for Netsurf Communications. The ad establishes an emotional connect and promotes Netsurf among distributors and consumers. The total ad spends allocated to the campaign is Rs 5 crore, with heavy focus on the television and digital medium. The brand has used the expression of ‘hug’ to connect with the audiences in the ad.
 

Sujit Jain, Chairman, Netsurf Communications said, “We have been in the market for more than 12 years and it was time to expand our horizons. Hence, we decided to create buzz through a TVC. The main objective behind the TVC is to establish emotional connect with our target audiences.”

“The communication task was to establish Netsurf as a serious player in the business by leveraging the core truth of the product offering – that of empowering people and touching lives. The gift of health, wealth and prosperity is what the network offers to the people,” he added.

The tagline for the campaign is Sehat, Barkat, Muskurahat and the film has been conceptualised by Priti Nair and directed by Shimit Amin of the Chak De India fame.

Established in the year 2000, Netsurf is one of the largest direct selling companies in India. Netsurf Network's product portfolio consists of organic farming, health and wellness, and personal care products. 

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