Top Story

e4m_logo.png

Home >> Advertising >> Article

Cricketnext.com plans to go pay

10-December-2001
Font Size   16
Cricketnext.com plans to go pay

The Walchand Capital Group promoted Cricketnext.com plans to displace the British portal CricInfo.com as the leading cricket portal by the next world cup in 2003. In order to leverage its strength as a niche vertical portal, Cricketnext is going on the pay mode with a nominal subscription fee. It plans to pull out of Indya.com, Indiatimes.com and Yahoo, where it is the cricket content provider unless they pay upfront fees

Cricketnext managing director and editor Sanjay Jha says that it was a matter of time before the portal with average 80 million hits per month in 2001 displaces CricInfo, which currently has an average 110 million hits.

The company had spent about Rs 5 crore on advertising last year while it had a revenue of Rs 72 lakh. This year the company have scaled down its adspend to Rs 8-10 lakh and expects that the revenues to be in the same region.

The portal is not only expected to break-even in course of the next eighteen months, but is also expected to show a profit.

The Group is also taking an e-commerce initiative, Batnext.com, which it is planning to float as a separate enterprise by the beginning of the next fiscal. Cricketnext has entered into a strategic tie-up with Rediff.com, whereby Batnext will be promoted on the site.

The Group is looking for funding to the extent of Rs 2.5-3 crore for Batnext and is in talks with venture capital funds and a few corporates.

According to industry sources, the RPG Group is also close to picking up a 30 per cent stake in Cricketnext in a part cash and part stock deal. As part of the deal, RPG will be merging its own cricket-related portal Fourthumpire.com with Cricketnext.

The move will enable Cricketnext to take on the Ceat cricket ratings online. The RPG Group is also believed to have agreed to put its marketing muscle to promote Cricketnext, through its retail chains and telecom initiative.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular