Top Story

e4m_logo.png

Home >> Advertising >> Article

Cricketer R Ashwin is brand ambassador for Equitas SFB

03-November-2016
Font Size   16
Cricketer R Ashwin is brand ambassador for Equitas SFB

Equitas Small Finance Bank, one of the first Private Sector Bank from Tamil Nadu post-Independence, today announced Test Bowler Ravichandran Ashwin as its brand ambassador.

Commenting on the association, PN Vasudevan, MD & CEO, Equitas Small Finance Bank, said, “Equitas is a new age bank which seeks to provide high tech banking, where the customer enjoys the banking experience and Ashwin is a high performer who gives joy to spectators. We believe each complement the other and look forward to a long association.”

In September 2016, Equitas commenced its banking operations and is the country’s first Small Finance Bank to get listed on the exchanges and operate as a non-promoter entity.

Ashwin, who hails from Tamil Nadu, is the fastest Indian bowler to reach the 50, 100, 150 and 200-wickets mark in Test cricket and is currently the No. 1 ICC test bowler. The cricketer will endorse the company’s products and services through advertising campaigns and other promotional programmes.

Commenting on the occasion Ashwin said, “It is indeed a proud moment for me to get associated with Equitas Small Finance Bank which is working in sync with Prime Minister of India’s mission of banking the masses. I love their vision of empowering 5 per cent of Indian households through financial inclusion in next 10 years and I look forward to doing my small bit in this great vision.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular