Top Story


Home >> Advertising >> Article

'Creativity, For Goodness' Sake!' - a festival of debate by ASCI

Font Size   16
'Creativity, For Goodness' Sake!' - a festival of debate by ASCI

With great creative power comes great responsibility. This is something that is relevant not only for advertising but any form of creative expression that impacts popular culture.

Advertisements in India have to adhere to a code of self-regulation prescribed by the Advertising Standards Council of India (ASCI). This self-regulatory body has a detailed code to ensure truth in advertising.

In line with the ASCI’s commitment to the cause of self-regulation in advertising on different platforms, and ensuring protection of the interests of consumers, exchange4media has undertaken to partner ASCI to conduct a festival of debate named ‘Creativity, For Goodness’ Sake!’ at Mumbai on March 20, 2015.  The attempt is to create an engagement platform, not just another event or seminar. Therefore we hope to present a forum to uphold creativity that is exciting and memorable, but with a conscience, based on the premise that there is a critical need to create awareness, belief and advocacy for the very concept of self-regulation in advertising. We expect exciting conversations and even opposing views from the audience.

The festival will have international speakers such as:

• Marc Mathieu, Global Senior Vice President, Marketing at Unilever. He oversees Unilever's global corporate branding effort; marketing training, including the Unilever Marketing Academy; marketing services; agency relations; and return on marketing investment.

• Sir John Hegarty, Worldwide Creative Director and Founder, Bartle Bogle Hegarty (BBH) has worked in the advertising industry for over six decades. He was awarded a knighthood in 2007, has won the D&AD President’s Award for outstanding achievement and been admitted to the US One Show Advertising Hall of Fame. His first book, Hegarty on Advertising – Turning Intelligence into Magic, was published in 2011. He is currently working on his second.

• Shantanu Khosla, MD, P&G India. He has been with P&G since 1983. He has over the period gained experience of overseeing P&G’s international businesses in UK, Malaysia, Japan and Singapore. He is also a member of the board of governors of Advertising Standards Council of India.

• Film-maker Rajkumar Hirani has been director, screenwriter and editor of box-office successes like Munna Bhai MBBS (2003), Lage Raho Munnabhai (2006), 3 Idiots (2009) and PK (2014).

Anuradha SenGupta, journalist; Sam Balsara, Chairman &  MD, Madison World; Sunil Lulla, CMD, Grey Group will be the moderators for some of the speaker sessions.

The debate

At the centre of the festival will be a debate on the parameters of creative expression in advertising with participants drawn from the top echelons of the creative industry, advertisers and consumer activists. The debate will take up the conflict between boundless creativity and ethical boundaries, and tackle the issue of self-regulation and creative responsibility from various angles.

The debate will see points put forth by:

• Piyush Pandey, Executive Chairman & National Creative Director Ogilvy & Mather India. Pandey is synonymous with several memorable campaigns for brands such as Fevicol, Cadbury Dairy Milk and Asian Paints. The latest addition to his celebrated portfolio is the line ‘Ab Ki Baar Modi Sarkar’ written for BJP’s campaign during the Lok Sabha elections.

• Santosh Desai, MD & CEO, Future Group is known as one of the best thinkers in the advertising business. An IIM-Ahmedabad graduate, he served as the President of McCann-Erickson, one of India’s premier advertising agencies. Having spent 21 years in advertising, he is a veteran in the domain and has been involved in strategically building many key brands for numerous local and multinational organizations.

• Paritosh Joshi, Director, Provacateur Advisory. He chairs the technical committee for the Indian Readership Survey and is a member of the technical committee for the Broadcast Audience Research Council. He is also on the board of the Media Research Users' Council. He was the CEO of STAR CJ Network India.

• Sanjeeb Chaudhuri, Global Head of Brand and Chief Marketing Officer of Standard Chartered Bank. A hands-on and internationally experienced leader with professional experience across global consumer organisations: with the leading financial services giant, Citigroup and prior to that, Procter & Gamble, Colgate-Palmolive and Unilever. One of his current key focus areas is the development of online and mobile marketing in the financial services industry. He is a visiting faculty at Wharton Business School, Judge Business School, Cambridge and Imperial College, London. He is also a member of the Global Advisory Board of the Open University Business School, UK.

Anish Trivedi, novelist and former investment banker, will chair the debate round.

Tags ASCI Sam Balsara Marc Mathieu Sir John Hegarty Shantanu Khosla

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.