Top Story


Home >> Advertising >> Article

Creativeland Asia adds Medimix and Cuticura creative biz to its kitty

Font Size   16
Creativeland Asia adds Medimix and Cuticura creative biz to its kitty

Creativeland Asia has started 2009 on a good note, bagging two new accounts – Medimix ayurvedic soap and Cuticura talcum powder from the Cholayil Group. Creativeland Asia would be handling the creative mandate for both the brands. Grey Worldwide is the incumbent agency. OMD continues to handle the media business.

Sajjan Raj Kurup, Chairman and Chief Creative Officer, Creativeland Asia has confirmed the development. He declined to divulge any details regarding the account size. However, according to industry sources, the account size is estimated to be in the region of Rs 12 crore.

The win comes in the wake of a multi-agency pitch. Commenting on the brief given by the client, Kurup said, “Mediamix and Cuticura command great brand equity and have been legendary brands in the Southern region. Hence, it is a task and challenge for Creativeland Asia to make the legendary brand presence stronger in the Northern region of the country as well.”

In 2003, the Medimix ayurvedic soap account had moved to Grey, which was previously handled by Chennai-based Fountainhead Communications agency.

In 2006, the Cholayil Group forayed into newer product categories in the skincare domain by introducing brand extensions of both Medimix and Cuticura. The company has also launched a glycerine variant of the Medimix soap for dry skin in the Northern and Eastern markets. As for Cuticura, it is available largely in the Southern region and in select retail stores in Mumbai, Delhi and Kolkata.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.