Top Story

e4m_logo.png

Home >> Advertising >> Article

Contract wins creative duties of Truecaller

30-July-2015
Font Size   16
Contract wins creative duties of Truecaller

Contract Advertising, today announced their association with Truecaller as their creative agency. Following a series of strategy meetings with Truecaller India team as well as the co-founder and CSO, Nami Zarringhalam, the creative and brand marketing mandate was awarded to Contract Advertising.

Announcing the win, Rana Barua, CEO, Contract India said “We are consciously and steadily seeking out new-age, modern technology brands. The opportunity to ideate and plan for Truecaller’s brand campaign reinvigorated our passion for this segment. This was evident in the ideas that were suggested, based on strong youth segment insights which immediately resonated with the brand and its ethos. We are extremely excited about this partnership.”

On this engagement, Kari Krishnamurthy, VP Asia, Growth and Strategic Partnerships & India Country Head, Truecaller, said “We wanted to explore more avenues and take the Truecaller experience to the wider audience. Contract translated our need in the most simplified yet creative manner, while aligning the recommendations very well with our brand ethos.  We are excited to have Contract on-board and we look forward to seeing the ideas come to life.”

Tags Contract Truecaller

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients