Top Story

e4m_logo.png

Home >> Advertising >> Article

Contract wins creative duties for Portea Medical

20-October-2014
Font Size   16
Contract wins creative duties for Portea Medical

Contract Advertising has won the creative mandate for Portea Medical, a medical service company that brings medical care to the patients’ doorstep. They strive at making primary healthcare more accessible, affordable and accountable. The business, which comes on the back of a highly contested multi-agency pitch, will be handled out of the agency’s Bangalore office.

“Portea was a very challenging win for us and we are excited to work with thought leaders like them on a category that has huge opportunities. We hope to create some exciting and thought provoking communication for Portea in our journey together,” said Monojit Ray, VP and GM, Contract Advertising, Bangalore, announcing the win.

Portea has partnered with Contract to develop campaigns poised to capitalise on the mindset of the new-age audience. The campaign will run across TV, print, radio, out-of-home and digital media. Contract will be managing the business across all spheres.

“We look forward to working with the Contract team as we continue to build understanding among patients about the range of medical care and support services that are delivered in-home by Portea,” said Meena Ganesh, CEO and Co-founder, Portea Medical awarding the business to Contract Advertising.

Portea currently offers its services in 18 cities including Delhi/ NCR, Bangalore, Mumbai, Chennai, Kolkata, Hyderabad, Pune, Coimbatore, Lucknow, Vizag, Jaipur and Ahmedabad amongst others.

“It’s a new concept in organized healthcare delivery in India, and therefore a very exciting opportunity for us as Portea’s communication partner,” says Manoj Jacob, ECD Contract Advertising, Bangalore.
 

Tags Contract Portea Meena Ganesh Contract Bangalore Monojit Ray Manoj Jacob

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular