Contract Advertising has appointed Ajay Ahluwalia as Creative Director, confirmed industry sources. Ahluwalia is no stranger to Contract as this is his second stint with the agency.
His appointment comes on the back of Ashish Chakravarty joining Contract as National Creative Director in May this year. Both the appointments follow departure of the agency’s Chairman and Chief Creative Officer Ravi Deshpande.
Ahluwalia’s last assignment was with Rediffusion DYR, where he headed all its consumer touch-point initiatives for the Delhi branch. His responsibility included delivery of all BTL, retail design, shopper marketing and activation ideas for key clients. He was leading a 14-member team comprising designers, content developers and writers involved in ideation and execution for all consumer touch-points, except conventional advertising media.
In a career spanning 13 years, Ahluwalia has worked across various sales functions as well as in advertising. He has also headed the marketing team at retail pharmacy chain Guardian Pharmacy.
Prior, he was Creative Director at Publicis. Some of the brands he had worked on included Bacardi, Coca-Cola, Fanta, HP, NIIT, Hutch, Perfetti, Nescafe, Kelvinator and Hindustan Times.
Are these changes the firsts of many more to come at Contract Advertising to strengthen the leadership team post Deshpande’s departure? Are more such appointments in the pipeline? It remains to be seen…
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
This comes after the government has deemed Whatsappâ€™s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.
Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup
At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns