Top Story


Home >> Advertising >> Article

Consumers showing interest in shopping online: TN Sofres Mode Study

Font Size   16
Consumers showing interest in shopping online: TN Sofres Mode Study

The TN Sofres Mode study shows that while very few surfers have actually made a purchase on the Internet—within six months, the period under survey—about half of the survey population expressed an interest in shopping online. 20 per cent of users claimed that they are likely to make an online purchase within the next six months.

The survey has a base of 2,400, and covers eight cities—Mumbai, Delhi, Chennai, Calcutta, Bangalore, Hyderabad, Ahmedabad and Pune.

Online shopping intentions
  • 3% of surfers have bought or ordered goods/services on the Internet in last one month
  • 2% have bought or ordered goods/services on the Internet in last 6 months
  • 3% have considered buying or ordering goods/services on the Internet during the past month, but decided not to
  • 6% have bought or ordered goods/services outside of the Internet as a result of information found on the Internet during the past month
  • 20% plans to buy or order goods/services on the Internet within the next 6 months 66% none of the above
Main Reason for not shopping online
  • 17% unsure about quality
  • 14% not fulfilling (prefer the shopping experience of a store)
  • 13% lack of security
  • 12% prices are high/expensive
  • 7% lack of privacy
  • 4% delivery takes too long/not safe
  • 14% others
  • 19% nothing in particular / can’t say
Preferred mode of payment
  • 8% through credit card on the Internet
  • 39% through cheque or cash on delivery
  • 3% through other means
  • 50% don’t know/not sure
Product likely to be bought
  • 40% Prefers to buy books
  • 29% PC Software
  • 26% Records/CDs (Music)
  • 20% Clothes
  • 20% Cinema tickets/ theatre tickets
  • 19% Toys/games
  • 15% Videos
  • 14% PC hardware (peripherals / accessories)
  • 13% Electrical/Electronic goods
  • 13% Jewellery/Fashion accessories
  • 9% Holidays/Leisure travel
  • 15% Can’t say


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.