Top Story

e4m_logo.png

Home >> Advertising >> Article

Concept PR bags Cathay Pacific account

08-July-2006
Font Size   16
Concept PR bags Cathay Pacific account

Cathay Pacific Airways Ltd. has appointed Concept PR as their PR agency in order to enhance its corporate image in key areas, including product and service communication. Under the agreement, Concept PR will provide services such as strategic consultation, media relations and e-PR to Cathay Pacific.

Commenting on the account win, Ashish Jalan, CEO, Concept PR, said, “This is certainly a prestigious account and it feels good to be associated with Cathay Pacific. The airlines will increase its presence in India in the coming years and we at Concept PR will keep up and further strengthen the premium brand position that Cathay Pacific enjoys.”

Cathay Pacific Airways is a Hong Kong-based airline offering scheduled passenger and cargo services to 93 destinations in 35 countries and territories. Its airline network covers Asia, North America, Australia, Europe and Africa. In India, the airline operates from Mumbai and Delhi.

Concept PR is a part of Concept Communications. It offers services in areas such as corporate and brand building communication, event and crisis management, investor relations and media relations.

Concept PR has recently also bagged the Haryana Government PR account. It also handles the PR business for BSNL, Export Inspection Council, GMR, MCX, DLF, Birla Sun Life Insurance, Birla Sun Life Mutual Fund and Orient Craft, among others.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)