Home >> Advertising >> Article

Commonwealth Mumbai hub strengthens leadership team

22-October-2012
Font Size   16
Commonwealth Mumbai hub strengthens leadership team

Commonwealth, the General Motors centric communication agency which is a joint partnership between McCann and Goodby Silverstein and Partners, has boosted the leadership team at its Mumbai hub.

The senior leadership team comprises Loveleen Raina, who has joined as the Regional Business leader; the creative function will be led by Regional Creative Director Steve Hugh, who shifts from Ogilvy Dubai; and Sandip Mahapatra has joined as Regional Planning Director and will lead the Strategic Planning function.

Commenting on the leadership team, Prasoon Joshi, Executive Chairman and CEO of McCann Worldgroup India and Board Member of Commonwealth Global said, “Commonwealth is a drive for excellence and efficiency and am pleased to have such an experienced and talented leadership leading the Mumbai hub.”

Raina comes with impressive credentials of not only prior experience on GM business, but also that of managing agency operations in Delhi and Mumbai. In addition, she has led the Regional hub for Motorola whilst at Ogilvy.

Hugh and has worked in Singapore, Malaysia, Vietnam, Hong Kong, New Zealand and the UK. He brings with him extensive automobile experience, having worked on brands such as Volvo, Volkswagen, Toyota and Honda. Starting with Saatchi & Saatchi London moving onto Collett Dickenson Pearce, he worked with Colenso BBDO in Auckland, O&M in Singapore for four years and then joined Saatchi & Saatchi Kuala Lumpur as CD, where he worked on the Regional Guinness re-positioning and wrote the ‘Greatness’ tagline that was run globally. A Cannes Gold Lion and multiple D&Ads, Cios, Cannes and One Shows find a place on Steve’s desk.

This is Mahapatra’s second stint with McCann.  A few years ago, he headed the planning function for McCann North India before leaving for Indonesia. He has worked across the Asian region and is well regarded for his insightful and astute thinking. His articles form part of Jean Marie Dru’s celebrated book: Disruption. Automobiles are a passion for him and he has a vast body of knowledge in the category.

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

Lizol continued to reign the top spot in BARC’s Top 10 Brands for Week 23 (June 2-8, 2018)

Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...