Top Story


Home >> Advertising >> Article

COMIO Smartphones strikes a chord with the youth

Font Size   16
COMIO Smartphones strikes a chord with the youth

COMIO Smartphones, the new mid-segment brand, has launched a new digital film that reflects the sentiments of today’s youth. The film salutes the power and attitude of youth that can change everything that undermines them, from personal relationships to career choices.

The newly launched COMIO S1 Lite and C2 Lite have been created 'by the youth, for the youth' and the film aptly chronicles this attitude in a powerful and succinct way. Comio has done intensive research amongst them to figure out their choices and pain points. Young people today are constructing their own identities more than ever before and the conventional boundaries no longer apply. Through the digital film, COMIO aims to support the youth and encourage them to dream big.

Sumit Sehgal, Chief Marketing Officer, COMIO Smartphones, said, “COMIO is building its brand around the youth, with both its products and communication reflecting their needs, wants, beliefs and attitudes. So much so, that the recently launched models have been created after taking extensive feedback from them. We understand that the young Indians are unwilling to compromise their freedom and individuality- anyone or anything that stands in their way is rejected, demolished or changed for good.”

The film theme is that COMIO does not take the youth lightly and seriously considers their feedback in designing their products. Dedicated to India’s youth, COMIO thrives on its ability to constantly innovate and challenge market dynamics.

Tags COMIO India

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised