Top Story

Home >> Advertising >> Article

ColorPlus appoints KarishmaLintas as creative AoR

04-April-2012
Font Size   16
ColorPlus appoints KarishmaLintas as creative AoR

Smart casual menswear brand ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative AoR.

Commenting on the new appointment, Hetal Kotak, Chief Operating Officer, ColorPlus said, “We believe that KarishmaLintas’ creative ability, planning and strategic focus will help us further our brand plans for ColorPlus. Their understanding of the brand and its consumers and their skill to translate consumer insights into strategy and creative solutions provided them an edge over other agencies in the fray.”

“We are honoured to have been appointed by ColorPlus as their creative partner. ColorPlus is an iconic brand that introduced the concept of "smart casuals" way back in the 90s, liberating the office goer of monotony. The mandate given to us is to strengthen the brand and also make it relevant to the new age consumers, while keeping the timeless values of ColorPlus-authenticity, heritage, quality, craftsmanship, design sensibilities and the loyalty the brand enjoys among the discerning Indian men,” said G V Krishnan, Executive Director, KarishmaLintas.

Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men.

Radhakrishnan Ramachandran of iStream.com is now making a comeback with a regional video network named Studio Mojo

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

right
left
TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH

A recipient of Indra Nooyi Chairman's Award for Innovation, Gupta joins the advisory and consulting firm as founder member

Leigh Terry, CEO APAC, IPG Mediabrands discusses the state of the agency in a fireside chat with BW Businessworld editor, Noor Warsia.

The brand has launched ‘Pretty Har Pal’ campaign which is created by DDB Mudra