Top Story


Home >> Advertising >> Article

Colgate Total reaffirms focus on ‘Healthy Mouth’

Font Size   16
Colgate Total reaffirms focus on ‘Healthy Mouth’

Continuing with its brand message of ‘Healthy Mouth’, Colgate-Palmolive has come up with a new TVC for Colgate Total. Bates 141 is handling the creative duties of the brand.

The new TVC has broken across English and regional channels of the country to target the untapped markets. Actor Rahul Bose and tennis player Mahesh Bhupathi have been roped in to endorse the brand.

Rekha Rao, Vice President - Marketing, Colgate-Palmolive (India) Ltd, said, “In India, there is a growing awareness about maintaining a healthy body. However, not all of us realise the importance of a ‘Healthy Mouth’. Globally, Colgate Total is our best and technologically most advanced oral care product.”

She further said, “India is full of opportunities. Studies have shown that in India, 30 per cent of the population still doesn’t use toothpaste. So, there certainly is a huge growth opportunity for us.”

Elaborating on the plans ahead for the company, Rao said, “Colgate believes in innovations in all the areas. Innovation is also about product innovation. Our commitment to innovations like Colgate Total will continue for years to come. We will also look at how innovations can be communicated to our consumers. Our integrated marketing innovation campaigns reflect this. We want to reach consumers across different segments and population strata.”

Tags Colgate Palmolive Rekha Rao Mahesh Bhupathi Rahul Bose

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial