Top Story


Home >> Advertising >> Article

Coke defends ad; refutes Pepsi charge

Font Size   16
Coke defends ad; refutes Pepsi charge

Soft drink giant Coca-Cola on Tuesday contended before the Delhi High Court that it was neither disparaging nor defaming or diluting the product of its rival Pepsi in a series of advertisement telecast for marketing their drink as alleged by the former. In a day-to-day argument, Coca-Cola also defended its roller-coaster ad for Sprite, which was allegedly identical to its rival Pepsi.

Pepsi, in its argument earlier, had accused Coca-Cola of copying its roller-coaster ad for Sprite using the identical character, tumbler and clothes. (PTI) Senior counsel Kapil Sibal and Pratibha M Singh, appearing for Pepsi had also submitted that by using the phrase “Be cool, don’t be fool” in the Sprite ad, Coca-Cola was belittling its product.

Mr. Chagla, said in cinematographic film, if on imitation of literary works, the subsequent work is different from the original work, it does not attract the provision of copyright law. He claimed that in Sprite ad, the final work is different from the work of imitation and as such there was no infringement as alleged by the Pepsi.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular