Home >> Advertising >> Article

Coca Cola, Pepsi, Budweiser deliver top three goal-worthy FIFA ad campaigns

12-July-2018
Font Size   16
Coca Cola, Pepsi, Budweiser deliver top three goal-worthy FIFA ad campaigns

It’s the time of heart-throbbing excitement for football fans, after all FIFA World Cup 2018 is almost nearing the finals. Also, The World Cup is the biggest of all the sporting events and with the whole world having their eyes on it, its popularity is almost unquestionable. So it’s no surprise that brands pull out all the stops when it comes to advertising. We take a look at the top three brands that totally nailed their World Cup ads and what makes the campaigns cut it.

Coca Cola

Coca-Cola South Pacific announced its 2018 FIFA World Cup partnership by launching a campaign that encourages soccer fans to grab a Coke before the game. Created by Ogilvy, the television commercial shows fans missing the soccer game because they left to buy a Coke at the last minute. The campaign aired during the FIFA World Cup final and throughout other matches as well as across digital, social and points of sale.




 



Budweiser

The campaign, titled ‘Light up the FIFA World Cup’ and produced by the company’s lead agency Anomaly, has beautifully encapsulated the unparalleled euphoric energy of the world’s biggest sporting event. It features delivery of beer by drones and deployment of noise-activated red light cups. The campaign shows an ambitious beer delivery where drones carry Budweiser from its brewery in St. Louis, Missouri (US), to fans watching World Cup, from Shanghai to Rio de Janeiro, and to Luzhniki Stadium in Moscow.




 



Pepsi

Pepsi announced its global LOVE IT. LIVE IT. campaign in support of the 2018 World Cup, featuring stars such as Leo Messi, Toni Kroos, Carli Lloyd and Dele Alli. The TVC features the footballers running around a city, firing off blue paint-filled footballs that splatter blue paint all over the players, surrounding architecture and laughing bystanders as they “paint the world blue”




 


Our take

The common factor about all the three ads is that they established a great brand connect while capturing the spirit of the biggest sporting extravaganza just right! They've been able to tap into the passion of the game which has made consumers resonate with these ads. These ads not only hit in to the emotion of the game but also successfully raise awareness of their respective brands. Lastly, all of them bear in mind that they tick all the right boxes as the ads can be seen across the globe.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space