Top Story

e4m_logo.png

Home >> Advertising >> Article

Coca-Cola India launches Fuze Tea to widen portfolio of healthier beverages

19-September-2015
Font Size   16
Coca-Cola India launches Fuze Tea to widen portfolio of healthier beverages

Coca-Cola India is bringing the company’s billion dollar brand, Fuze Tea to India. The beverage is a fusion of tea with fruit flavours and other natural ingredients. In India, Fuze Tea will initially be launched in Lemon and Peach flavours. Targeted at the SEC A+ urban population – a segment that is on-the-move and seeks wider product choices - it will be launched across the top 30 cities in the country including Delhi NCR, Mumbai, Bangalore, Pune, Hyderabad and Ahmedabad amongst others.

Fuze Tea will be available in 250 ml bottles at price points of Rs 30. The product will initially only be available in select outlets across modern and traditional trade outlets with the intent of building preference and anticipation for the product. It will also be available in some of the leading quick service restaurant chains and online retail partners.

Launched in 2012 in 14 international markets simultaneously, the brand has expanded availability to more than 40 countries around the world. Fuze Tea is one of the 20 billion dollar brands of The Coca-Cola Company in revenue terms.

Tags Coca-Cola Fuze Tea

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds