Top Story


Home >> Advertising >> Article

CNN International Commercial appoints Abhijeet Dhar as New Head of Advertising Sales, India

Font Size   16
CNN International Commercial appoints Abhijeet Dhar as New Head of Advertising Sales, India

CNN International Commercial has appointed Abhijeet Dhar to Head of Advertising Sales in India.

Dhar’s appointment is in alignment with CNN’s strong audience growth, launch of new products and platforms and audience targeting capabilities which opens new opportunities for clients to tap into local and global markets. Dhar will strengthen the current sales structure and grow the Ad Sales business with CNN’s cross platform offers across TV and Digital with unique branded content and sponsorship opportunities.

Dhar reports to Sonali Chatterjee, CNN’s Head of Advertising Sales for South Asia. “Abhijeet comes with a proven track record of leading local and international client relationships across digital platforms and TV. The growth potential of India has been reflected in the 82% year on year growth of CNN digital’s monthly reach* in the country and this is the right time to take CNNI Ad Sales to the next level. We are delighted to welcome Abhijeet to the team and firmly believe that with his wealth of experience, he will play an integral role in the India growth story,” Chatterjee said.

Dhar will be supported in his new role by the CNNI advertising sales teams in New Delhi and Mumbai. Prior to CNN International, he was Head of Sales, India with BBC Advertising. Dhar begins his new role with CNN this week. 

Dhar has 14 years of experience and a proven track record of working across various platforms in the media and entertainment space. He joins CNN international from BBC World News where he developed a consistent flow of business within the domestic market while strengthening and growing the international business with complementary multi-platform solutions. Dhar was also responsible for developing the emerging programmatic business for India. He holds a Bachelor’s degree in Economics from Delhi University and completed his post graduate studies in Marketing Management from the Times School of Marketing, New Delhi.

Tags CNN International Commercial Abhijeet Dhar Sonali Chatterjee

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3