Top Story

e4m_logo.png

Home >> Advertising >> Article

CNBC assigns Lowe with creative duties for forthcoming Hindi news channel

25-October-2004
Font Size   16
CNBC assigns Lowe with creative duties for forthcoming Hindi news channel

Preparations at the CNBC TV-18-squad for its forthcoming Hindi news channel are firming up with the business news group deciding on an agency to take care of its creative responsibilities. Subsequent to a multi-agency pitch, Lowe has bagged the account.

Informed sources share that while around five agencies were competing for the business and in the second round of presentations, the battle was between Lowe and rmg david. Though a clear account size is not available, sources further inform that the spends are in region of Rs 4-5 crore.

The intention of the Rs 50-crore business news channel, CNBC TV-18 to float a Hindi channel has been on the anvil for a while now. The idea is also to reach out to audiences in smaller towns. In its current operations, CNBC TV-18 hosts a Hindi band. It is learnt that CNBC doesn't intend to discontinue this band with the coming of the new channel.

The expectation from the new agency is not only to create an identity of the new channel that keeps it differentiated from CNBC TV-18 English news channel but also at the same time, give the channel a space in the current plethora of Hindi news channels.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular