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Citizen Watches ropes in Rahul Dravid as brand ambassador

09-May-2006
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Citizen Watches ropes in Rahul Dravid as brand ambassador

Japanese watch manufacturer Citizen Watches has signed on Indian cricket captain Rahul Dravid as brand ambassador to endorse the Citizen Eco-Drive range of watches for men. Dravid will be endorsing the brand for two years.

Hideaki Nakazaki, MD, Citizen Watches (India) Pvt Ltd, in an official communiqué, said, “Rahul Dravid as the brand ambassador embodies the spirit of confidence, leadership and independent nature. He reflects the attitude and values of living life by being true to himself, his beliefs and convictions. Dravid epitomises a unique spirit that Citizen Eco-Drive watches also reflect.”

“This tech-wonder range of watches with its international looks and styling is completely imported and has set new standards for the style conscious, global Indian customer. It’s the perfect confluence of style and substance, aesthetics and state-of-the-art-technology. Now, along with Kareena Kapoor, the brand ambassador for the ladies watch range, the Rahul Dravid association will help the brand achieve new milestones,” Nakazaki further said.

Priced between Rs 3,990 and Rs 39,380, Citizen Eco-Drive watches come in collections such as Perpetual Calendar, Moon Collection, etc.

The company, which closed the March 2006 fiscal at Rs 60 crore, is eyeing Rs 100 crore sales by the end of this fiscal. Citizen Watches will be spending around Rs 10 crore on advertising in the next fiscal year.

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