Home >> Advertising >> Article

Cipla Urges Moms To Let Kids Live Fearlessly

02-December-2017
Font Size   16
Cipla Urges Moms To Let Kids Live Fearlessly

The concern for a child’s health make mothers overprotective and they often put restrictions on their kids without realizing the impact it has on their children’s personality. It is necessary that instead of saying ‘No’ to kids always that their immunity is strengthened to keep them healthy. Therefore, Cipla, the global pharmaceutical company in India, developed ActivKids Immuno Boosters, an immunity supplement for children, to address the growing concern of low immunity by providing up to 100% RDA of key immunity nutrients.

Speaking at the launch of Activkids Immuno Booster event, Samina Vazirelli, Executive Vice-chairman, stated, "Cipla has been around for 82 years, with the 3rd largest Pharma Company we are very well known in the pediatrics space. Today the focus is actually on wellness and how to move that spectrum from illness to wellness, is where Cipla Health comes in and we have been working on this product for about the last two years with our scientists, nutritionist, a panel of doctors and kids and mothers. I think, the kids and mothers are the most important people in this entire diagram because they are the ones who are going to take the product and the ones who have to accept it, like the taste, like the format. This campaign actually reached out to over 60 lakh mums across India, this is just the power of what it is to be a mother actually."

Himava Nath, Head of Marketing for Cipla Health Limited, states, “Cipla Health set off on its mission of ensuring strong immunity for kids with the launch of its brand ActivKids Immuno Boosters a year ago. #YesMom was launched as a social movement aimed at changing the stereotype around parenting especially motherhood. The movement seeks to empower moms with the confidence to say ‘Yes’ to their kids. And the brand ActivKids Immuno Boosters with its immunity benefits and unique format aids the mothers and gives them the confidence to say ‘Yes’. The movement has been very successful and thousands of mothers have been inspired to be #YesMom.”

Talking about her experience as a mother, actress Mandira Bedi said, “At one point of time, I too was a worried mother, always conscious about Vir’s every activity, but the video came as a revelation to me. I never realized what impact my frequent ‘Nos’ have on my child’s developing mind. I took the #YesChallenge and I have made efforts to become a #YesMom by trying to avoid saying ‘No’ unnecessarily. I think it’s important that all mothers out there realize how being a #YesMom can bring a difference to your child’s physical and mental health. I realized that no matter how much I try to protect him from germs and infections, it will not make much of a difference till the time his immunity is strong. Now, I focus on strengthening his immunity to make him healthy.”

The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child followed by a call out to mothers to take the Yes Challenge.

Link to the Social Experiment:

Link to the Yes Challenge Video:


Details for Social Experiment:
Agency: L&K | Saatchi & Saatchi
Chief Creative Officer: Charles Victor (National Creative Director)
Creative team: Chetan Kapoor (Sr. Creative Director), Rachel Pilaka (Copy Supervisor), Krishna Hemnani (Associate Creative Director- Art)
Account management: Rashi Shah (Brand Services Director), Pooja Sejpal (Sr. Account Executive), and Yash Gandhi (Management Trainee)
Account Planning: Sandhya Srinivasan (Managing Partner & Chief Strategy Officer), Srinivas Madala (Strategic Planning Director)
Films Head: Vijay Vigamal
Production house: DISCo Media
Director (film): Barnali Kalita
Producer: Shivi Arora (Executive Producer), Manju Moses (Producer)
Director of photography: Barnali Kalita

Tags Cipla

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space